Digital marketing today is an essential tool in growing any business, whether online or traditional. That’s why mastering the various strategies and techniques to harness the power of digital marketing will open fascinating career opportunities for you. This course is designed to introduce you to the fundamentals of digital marketing, digital marketing strategies and multi-channel marketing plans. Besides helping you decipher the buzzwords, terms, acronyms used in digital marketing today, this course will also help you master the techniques for search engine, email, content, and social media marketing. Through access to quality online content and on-campus practical live discussions, group projects, real case studies, and hands-on labs, at the completion of this course, you will be ready to land a digital marketing job or to markedly improve your productivity in your current marketing role.