Bachelor’s in Marketing
⸺The Bachelor’s in Management Science – Marketing is a comprehensive and innovative program designed to develop strategic, creative, and data-driven marketing professionals.
In today’s hyper-connected world, marketing is no longer limited to communication—it is driven by data, technology, and customer experience. This program prepares students to understand evolving consumer behaviors, build strong brands, and design impactful campaigns using digital platforms and AI-powered tools.
Students gain hands-on experience in market research, brand strategy, digital marketing, and e-commerce, while developing the ability to transform insights into actionable business strategies.
By combining creativity with analytical thinking, the program shapes graduates who can lead marketing transformation in global and digital environments.
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The Bachelor’s in Management Science – Marketing is a comprehensive and innovative program designed to develop strategic, creative, and data-driven marketing professionals.
In today’s hyper-connected world, marketing is no longer limited to communication—it is driven by data, technology, and customer experience. This program prepares students to understand evolving consumer behaviors, build strong brands, and design impactful campaigns using digital platforms and AI-powered tools.
Students gain hands-on experience in market research, brand strategy, digital marketing, and e-commerce, while developing the ability to transform insights into actionable business strategies.
By combining creativity with analytical thinking, the program shapes graduates who can lead marketing transformation in global and digital environments.
Graduates of MUST’s Bachelor in AI will be able to:
- Develop strong expertise in marketing strategy and brand management
- Understand and anticipate consumer behavior in digital environments
- Master digital marketing tools, platforms, and analytics
- Leverage AI and data to design high-impact marketing campaigns
- Build creative and strategic thinking capabilities
In today’s digital world, all businesses—across every sector—must connect and engage with their audiences through interconnected digital platforms, including social media, search engines, e-commerce, and AI-driven channels.
Marketing has become a core strategic function, driven by data, technology, and customer experience. As a result, professionals who combine marketing expertise with digital and analytical skills are among the most in-demand profiles globally.
Graduates of this program are well-equipped to design data-driven strategies, leverage digital tools, and create impactful customer experiences in both local and international markets.
Career Paths Include:
- Marketing Manager
- Digital Marketing Manager
- Brand Manager
- Product Marketing Manager
- Marketing & Consumer Insights Analyst
- Business Development Manager
Graduates of this program are well-equipped to design data-driven strategies, leverage digital tools, and create impactful customer experiences in both local and international markets.
| Code du cours | Titre du cours | UE | ||
| MGMT 101 | Principles of Management I | UEF 110 | ||
| ACC 230 | Financial Accounting I | UEF 120 | ||
| ECON 222 | Microeconomics | UEF 130 | ||
| MATH 161 | Mathematics I for Business (inc. Fin. mathematics) | UEF 140 | ||
| LAW 101 | Introduction to Law | UEF 150 | ||
| FR 100 | French 1 | UET 111 | ||
| ISS 166 | Student integration seminar | UET 112 | ||
| CS 144 | Data structures and algorithms | UET 113 |
| Code du cours | Titre du cours | UE | ||
| MGMT 201 | Principles of Management II | UEF 210 | ||
| ACC 231 | Financial Accounting II | UEF 220 | ||
| MATH 162 | Mathematics II for Business | UEF 230 | ||
| MATH 265 | Business statistics | UEF 240 | ||
| LAW 241 | Commercial Company Law | UEF 251 | ||
| ECON 212 | Macroeconomics | UEF 252 | ||
| ENG 101 | Academic English | UET 211 | ||
| FR 101 | Academic French (French 2) | UET 212 |
| Code du cours | Titre du cours | UE | ||
| MGMT 301 | Fundamentals of Management | UEF 310 | ||
| ACC 241 | Managerial Accounting | UEF 320 | ||
| MKTG 201 | Fundamentals of Marketing | UEF 330 | ||
| ISS 181 | Entrepreneurship and Innovation Seminar | UEF 340 | ||
| ACC 351 | Principles of Taxation | UEO 311 | ||
| MATH 266 | Inferential statistics | UEO 312 | ||
| FR 121 | French Composition (French 3) | UET 312 | ||
| ENG 121 | English Composition (inc. prof. project) | UET 311-13 |
| Code du cours | Titre du cours | UE | ||
| MGMT 331 | Fundamentals of Human Resource Management | UEF 410 | ||
| FIN 321 | Financial Analysis | UEF 420 | ||
| MGMT 321 | Operations Management | UEF 430 | ||
| ISS 341 | Internship Report Methodology | UEF 440 | ||
| MGMT 413 | Decision theory | UEO 411 | ||
| MGMT 414 | Data analysis | UEO 420 | ||
| COM 225 | Business Communications | UET 411 | ||
| ISS 185 | Entrepreneurship I | UET 413 |
| Code du cours | Titre du cours | UE | ||
| MKTG 432 | Marketing Strategy | UEF 510 | ||
| MKTG 425 | Marketing Research | UEF 520 | ||
| MKTG 411 | Analysis of Consumer Behavior | UEF 530 | ||
| ISS 345 | Internship Report | UEF 540 | ||
| MKTG 430 | Strategic Brand Management | UEO 511 | ||
| MKTG 435 | Strategic Marketing Intelligence & Analytics | UET 512 | ||
| ISS 285 | Entrepreneurship II | UET 511-12 | ||
| ISS 460 | Professional topics Seminar | UET 513 |
| Code du cours | Titre du cours | UE | ||
| MKTG 437 | Distribution Strategy | UEF 610 | ||
| MKTG 470 | Marketing Communications | UEF 620 | ||
| MKTG 440 | Marketing Data Analysis | UEF 630 | ||
| ISS 415 | Tutored Project (Independent Study Elective) | UEF 640 | ||
| MKTG 460 | International Marketing | UEO 611 | ||
| MKTG 451 | Algorithmic Pricing and E-Commerce | UEO 612 | ||
| ENG 481 | Advanced English for Global Business & Innovation | UET 611 | ||
| MGMT 281 | Leadership and team dynamics | UET 612 |
At MUST University, earning your Bachelor’s in Marketing is only the beginning. Throughout their academic journey, students are actively encouraged and supported to obtain internationally recognized professional certifications that strengthen their technical expertise and global employability.
Each student is paired with a dedicated academic advisor and professional mentor who provides personalized guidance in:
- Selecting the most relevant certifications aligned with career goals
- Planning preparation timelines alongside academic coursework
- Tracking progress and building a competitive professional portfolio
Students also benefit from complimentary access to leading online learning platforms, enabling them to complete advanced courses, hands-on labs, and industry-aligned projects. This ensures they graduate not only with a degree, but with validated, market-ready skills recognized worldwide.
Recommended Certification Pathways
- Google Digital Marketing & E-commerce
- Meta Marketing Analytics
- Microsoft Program Management
- Advanced Marketing Specializations
Additionally, students gain access to 7000+ online courses and 800+ certifications, enabling continuous upskilling.
Graduates of the Bachelor’s in Marketing benefit from extensive academic mobility and international progression pathways.
Advanced Studies at MUST University
- Master’s in management & Innovation (dual diploma option)
Global Mobility & International Pathways
- Student exchange programs with leading European institutions, including Steinbeis University (Germany)
- Double-degree pathways with Steinbeis University (Germany)
- 3+1 transfer programs with international partner universities (USA and UK)
- Semester Abroad Programs
- Merit-based scholarship opportunities for high-achieving students at partner institutions
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