Bachelor’s in Business Intelligence
⸺Turn data into decisions and help shape intelligent organizations. The Bachelor of Business Intelligence at MUST University is a forward-looking, industry-driven three-year program designed to prepare data-driven professionals. Delivered entirely in English and inspired by the North American education model, it combines computer science, data analytics, and business foundations through immersive, hands-on learning. Students work on real business cases, build dashboards, analyze data, and solve organizational challenges using modern tools. The program emphasizes AI-centered projects, mentorship, international certifications, and industry exposure, enabling graduates to create strategic value in digitally transforming organizations.
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Turn data into decisions and help shape intelligent organizations. The Bachelor of Business Intelligence at MUST University is a forward-looking, industry-driven three-year program designed to prepare data-driven professionals. Delivered entirely in English and inspired by the North American education model, it combines computer science, data analytics, and business foundations through immersive, hands-on learning. Students work on real business cases, build dashboards, analyze data, and solve organizational challenges using modern tools. The program emphasizes AI-centered projects, mentorship, international certifications, and industry exposure, enabling graduates to create strategic value in digitally transforming organizations.
Graduates of MUST’s Bachelor’s in BI will be able to:
- Design and manage Business Intelligence and information systems solutions
- Collect, structure, and analyze data for strategic decision-making
- Build dashboards, KPIs, and advanced reporting systems
- Integrate analytics and AI tools into business environments
- Lead digital projects using agile methodologies
- Work effectively in international and multidisciplinary teams
- Apply ethical and responsible data practices
- Continuously upgrade skills through professional certifications
Career Paths Include
- Business Intelligence Analyst
- Data Analyst
- Information Systems Analyst
- Decision Support Specialist
- Business Applications Developer
- CRM & Digital Solutions Integrator
- Reporting & Dashboard Specialist
| Course Code | Course Title | UE | ||
| MGMT 101 | Principles of Management I | UEF 110 | ||
| ACC 230 | Financial Accounting I | UEF 120 | ||
| ECON 222 | Microeconomics | UEF 130 | ||
| MATH 161 | Mathematics I for Business (inc. Fin. mathematics) | UEF 140 | ||
| LAW 101 | Introduction to Law | UEF 150 | ||
| FR 100 | French 1 | UET 111 | ||
| ISS 166 | Student integration seminar | UET 112 | ||
| CS 144 | Data structures and algorithms | UET 113 |
| Course Code | Course Title | UE | ||
| MGMT 201 | Principles of Management II | UEF 210 | ||
| ACC 231 | Financial Accounting II | UEF 220 | ||
| MATH 162 | Mathematics II for Business | UEF 230 | ||
| MATH 265 | Business statistics | UEF 240 | ||
| LAW 241 | Commercial Company Law | UEF 251 | ||
| ECON 212 | Macroeconomics | UEF 252 | ||
| ENG 101 | Academic English | UET 211 | ||
| FR 101 | Academic French (French 2) | UET 212 |
| Course Code | Course Title | UE | ||
| MGMT 301 | Fundamentals of Management | UEF 310 | ||
| ACC 241 | Managerial Accounting | UEF 320 | ||
| MKTG 201 | Fundamentals of Marketing | UEF 330 | ||
| ISS 181 | Entrepreneurship and Innovation Seminar | UEF 340 | ||
| ACC 351 | Principles of Taxation | UEO 311 | ||
| MATH 266 | Inferential statistics | UEO 312 | ||
| FR 121 | French Composition (French 3) | UET 312 | ||
| ENG 121 | English Composition (inc. prof. project) | UET 311-13 |
| Course Code | Course Title | UE | ||
| MGMT 331 | Fundamentals of Human Resource Management | UEF 410 | ||
| FIN 321 | Financial Analysis | UEF 420 | ||
| MGMT 321 | Operations Management | UEF 430 | ||
| ISS 341 | Internship Report Methodology | UEF 440 | ||
| MGMT 413 | Decision theory | UEO 411 | ||
| MGMT 414 | Data analysis | UEO 420 | ||
| COM 225 | Business Communications | UET 411 | ||
| ISS 185 | Entrepreneurship I | UET 413 |
| Course Code | Course Title | UE | ||
| MKTG 432 | Marketing Strategy | UEF 510 | ||
| MKTG 425 | Marketing Research | UEF 520 | ||
| MKTG 411 | Analysis of Consumer Behavior | UEF 530 | ||
| ISS 345 | Internship Report | UEF 540 | ||
| MKTG 430 | Strategic Brand Management | UEO 511 | ||
| MKTG 435 | Strategic Marketing Intelligence & Analytics | UET 512 | ||
| ISS 285 | Entrepreneurship II | UET 511-12 | ||
| ISS 460 | Professional topics Seminar | UET 513 |
| Course Code | Course Title | UE | ||
| MKTG 437 | Distribution Strategy | UEF 610 | ||
| MKTG 470 | Marketing Communications | UEF 620 | ||
| MKTG 440 | Marketing Data Analysis | UEF 630 | ||
| ISS 415 | Tutored Project (Independent Study Elective) | UEF 640 | ||
| MKTG 460 | International Marketing | UEO 611 | ||
| MKTG 451 | Algorithmic Pricing and E-Commerce | UEO 612 | ||
| ENG 481 | Advanced English for Global Business & Innovation | UET 611 | ||
| MGMT 281 | Leadership and team dynamics | UET 612 |
At MUST University, earning your Bachelor in Business Intelligence is only the beginning. Throughout their academic journey, students are actively encouraged and supported to obtain internationally recognized professional certifications that strengthen their technical expertise and global employability.
Each student is paired with a dedicated academic advisor and professional mentor who provides personalized guidance in:
- Selecting the most relevant certifications aligned with career goals
- Planning preparation timelines alongside academic coursework
- Tracking progress and building a competitive professional portfolio
Students also benefit from complimentary free & unlimited access to leading online learning platforms, enabling them to complete advanced courses, hands-on labs, and industry-aligned projects.
This ensures they graduate not only with a degree, but with validated, market-ready skills recognized worldwide.
Integrated certifications include:
- IBM Product Owner Professional Certificate
- Python Essentials — Cisco Networking Academy
- IBM Java Developer Professional Certificate
- Oracle Database Administration (Oracle DBA 21c)
- Microsoft Power BI Data Analyst (PL-300 preparation)
These certifications strengthen practical skills and significantly increase employability in international job markets.
Graduates of the Bachelor in Business Intelligence benefit from extensive academic mobility and international progression pathways.
Advanced Studies at MUST University
- Master’s in Management & Innovation (dual diploma option)
- Master’s in Business Intelligence (dual diploma option)
After assessment, eligible graduates may also pursue advanced studies in Artificial Intelligence, Data Science, Cybersecurity, or Information Systems, either locally or internationally.
MUST offers strong international exposure aligned with its global academic vision.
Students benefit from:
- Academic exchange opportunities
- Final-year projects with international partners
- Semester abroad possibilities (including partner universities in the USA and Europe)
- Pathways to continue studies abroad and earn an additional international degree
- Scholarship opportunities for top students
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